Where in the UK are people happiest?

Map of the world showing subjective well-being

"David Cameron put happiness firmly on the political agenda by arguing that it was time we admitted that there's more to life than money, and it's time we focused not just on GDP, but on GWB, i.e. general well-being" (quoted on the BBC in 2006 when Cameron was HM Leader of the Opposition).

Study the UK "happiness" map!
Study the Guardian data!